Brands, distribution and e-commerce
Key factors
You would like to keep control of your communication and marketing. You cannot take the risk of creating confusion in relation to your image.
You need to comply with regulations concerning loyalty and prepaid programmes.
The profitability of any co-branded card must be proved and the win-win balance must be maintained between yourself and the partner financial establishment.
Generally speaking, you need to control investments in your electronic money projects in relation to your ROI objectives.
You would like to be able to rationalize costs linked to bank transactions and provide yourself with relevant analysis tools by concentrating electronic money transactions.
You would like to introduce ambitious multi-format loyalty tools that you can develop and offer a range of custom services linked to your cards in order to develop sales and footfall and reinforce your brand image.
A few references
