Needs

You are a marketing agency, a communications agency or the marketing department in a company.

You may or may not have any particular knowledge in the field of electronic money, you have identified needs your customers have or you have realized the potential of card programmes. However, even if you are confident of your experience with regard to your own job and your targets, you lack the link between marketing and the technical side that will enable you to bring your plans to a successful conclusion.

Your needs correspond to one of these three problem scenarios:

• several of your customers have expressed their wish to issue a card supporting a whole range of services (loyalty, prepaid, etc.).
• you would like to implement a generic solution that you could customize and sell to each of your customers.
• your ambition is to launch an electronic money product at national level.
  

You have identified your markets as being around loyalty, gift cards, credit, co-branding, electronic wallet and prepaid.

You need tools to facilitate your electronic money programmes, to produce statistics and find out about the behaviour of end customers.