Key factors

You are in need of advice:

• programme functionalities.
• technical solutions.
• current regulations.
• accounting principles.
• the business model.
• marketing this type of programme.
• communication.

You have a low initial investment capacity. You are ready to invest over the longer term as long as the solution you are using enables you to increase your turnover and build loyalty in your clientele.

The risk you take must be low and you cannot let yourself get tied up hand and foot.

Your main objective is to see a return on your investment in the short term.

Thus the solution you are going to choose must allow you to increase footfall in your shops significantly and therefore your turnover.

You would not only like to build customer loyalty but above all attract new customers and build their loyalty as well.

Your loyalty programme must have development potential and be attractive; you must be able to facilitate it easily.

You are looking for a solution offering prepayment in step with building loyalty. Gift cards and electronic purses have the advantage of guaranteeing you payment for transactions (even on the Internet) and generating cash flow. You no longer wish to ignore this type of modern solution that is profitable and builds loyalty.

Some of you wish to offer payment by instalments (payment in 2, 3 or 4 instalments directly via a debit card) or credit (partnership with a financial institution).

You would like to have a Web portal presenting all your member merchants as well as the principles of operation of your private cards.