Marketing

A card programme whatever its field of application (banking, private or health) must provide functionalities that are attractive to the end user: security, services, added value, ...

The environment of this programmes is just as important: what are the rules governing its use? How does the holder access its functionalities?

These elements are key factors in the success of electronic money programmes. It is to guarantee their success that MAGELLAN has developed marketing services specific to these projects.

Use our tools to improve your customer relationships.

We provide you with advice and assistance in the following fields:

• creation of cards (type of format and visual look).
• assistance in preparing a business model.
• defining rules of use according to holders’ behaviour patterns.
• creation of management interfaces for holders and buyers.
• CRM: collection and analysis of data resulting from transactions.
• network facilitation.